ART DIRECTION & CREATIVE STRATEGY

STUSSY

A project to test out the possible art direction for a streetwear brand entering the world of racing. The campaign combines a series of global pop- up events.
Each event involved the building of the stussy’s rally branded car.

A BRANDED CAR & IDENTITY

Designed using AI and developed in collaboration with Akira Nakai of RWB, the car fused Nakai’s signature widebody style with Stüssy’s streetwear DNA. The rest of the visual system was built through detailed graphic design and a focused art direction, preserving the brand’s iconic aesthetic.

RACING

CULTURE

VISION

A NOMAD POP-UP STRATEGY

However, a digital exstension of the campaign was conducted within the field of e-sports with the game Forza Horizon.
For each pin in the map, the game involved a specific branded activity connected to stussy’s new racing team.

Torna in alto