ART DIRECTION & CREATIVE STRATEGY
SMEG
Developed for Milan Design Week 2025, this project was commissioned by SMEG in collaboration with Istituto Marangoni – Milano School of Design. The installation introduced SMEG’s first sound logo through an interactive experience featuring the iconic FAB28 fridge.
Visitors’ interactions—speaking, opening, touching—were captured via embedded microphones
and transformed into a live soundscape by a sound artist, offering a new sensory way to engage with the brand.
Finally as offline takeaway I designed a unique lp’s that would have contained all the different recordings used to craft the sound logo of SMEG.
